#ComeOutGoOut
Patagonia cares about more than just environmental causes but also about all the people who live in our environment too. For this campaign Patagonia aims to break stereotypes and taboos and shine light on free gender expression for the gen Z community and unaware older generations.
Art Direction: Melissa Mazur Copywriting: Nadia Rasoul
Hero Image
Key Message
Free gender expression has a place in all of Earth's environments
Campaign Integration
The Patagonia pride bus will travel across the east coast to colleges to get college students to participate in showing their allyship while spinning a wheel for prizes and entering to win a chance to go on a camping trip with Patagonia.
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Pronoun buttons are a big part of gender expression culture and promoting the acceptance of all identities. For this campaign pride pronoun buttons are displayed on merch, stickers and ad materials to spread the awareness of the campaign.
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Poster Series
Limited Edition Zine
Patagonias' Come Out Go Out limited Edition Zine takes online submissions of stories from real people across the globe who want to share their coming out story and how their experience was unique.
Brand Film
